The first shot shows Big Head Li lying in bed with the quilt over his head, fast asleep. Gradually, the music in the background grows louder and louder.

"The vast horizon is my love,"

"Below the gentle rolling hills, flowers bloom,"

"What rhythm swings the best, oh tell me what,"

"What kind of song brings the widest smile."

I've gone mad, mad, mad!

Big Head Li sits up in bed, visibly annoyed. Muttering under his breath, he hastily runs to the window, opens it, and yells angrily, "Will this ever stop?! Can't a person get some sleep around here?!"

His shout brings the singing to a sudden halt, and Big Head Li, satisfied, returns to bed.

But just as he lies down and closes his eyes, he's greeted by even louder music.

AH, AH, AH! I'm gonna die!!!

"Guys, what do you say? This square dance is really harmful. Luckily, I've got these!"

As he spoke, he pulled out earplugs and stuffed them into his ears. That still wasn't enough, so he put on headphones and finally even covered his face with a pillow.

Yet the song, as if cursed, followed him persistently.

"You are the most beautiful cloud in my sky,"

"With my heart, I wish to keep you here,"

"Stay right here,"

"Singing with carefree abandon in the most dazzling ethnic style,"

"Let love sweep away all the dust,"

...

The camera pans, showing Big Head Li sitting up in bed with dark circles under his eyes, as lifeless as a zombie.

And to make matters worse, his body kept twitching. As the camera zoomed in, the faint sound of singing could be heard coming from his mouth.

"I know you're the most beautiful cloud in my heart,"

"Fill the cup with fine wine to keep you here,"

The video ends here, but the comments section exploded.

"Hahaha, that's hilarious! Big Head Li is totally numb."

"He's out cold! But seriously, that square dance is so annoying. I want to smash their speakers!"

"Raise a glass of wine to have you stay~"

"Hey! Stay right here!"

"Hahaha, holy crap! It's toxic; I can't help but sing along."

"Who told you to send a voice message? Take them out and shoot them!"

"You are my~"

"AHHH! No way! Big Head Li, where did you dig up this rotten song? Now I can't sleep either. As soon as I close my eyes, it's 'Stay right here!'"

"Me too. Even now, my legs are still shaking."

"Boo hoo, you think that's bad? My mom just heard it and forced me to download it with a feather duster. She's dancing to it in the living room right now..."

"Big Head Li really did some damage. My head's buzzing after watching... Stay right here!"

"It's over; another patient joins the ranks."

You've got to admit, this fan promotion is truly effective.

Many major internet celebrities with millions of followers are not just for show. Perhaps after following someone, you never see them in your recommendations again.

That's because the total traffic pool is so massive, there's so much video content, and of course, the competition is fierce.

At the same time, to maintain the ecosystem's cycle, the short video algorithm naturally reduces how often users you follow appear. Instead, it opens a separate channel specifically for watching people you've already followed.

But promotion is different. If you spend money, fan promotions will be pushed to all your followers unobstructed.

If it's a major internet celebrity, they're invisibly selecting their target customers precisely, with a conversion rate of over seventy percent.

This is on a completely different level than the blanket promotion strategy, which has a minimum conversion rate of less than ten percent and, at best, doesn't exceed thirty percent.

In fact, after Big Head Li's video got into fan feeds, the majority stayed and watched it.

He's a well-known mischievous internet celebrity, and people watch his videos for a laugh. The same goes for browsing TikTok. So, seeing Big Head Li's new content, how could anyone miss out?

They hadn't missed it, but perhaps it would have been better if they had.

Before watching, their minds had been clear, casually browsing. Afterward, it felt like something extra had nestled in their brains.

Wang Yu is a designer. Because he studied fine arts, he's quite energetic and has an active mind.

He usually enjoys watching videos from mischief-making bloggers; he finds them entertaining. On the contrary, he can't stand anything too artsy—it's just too boring.

Today was no exception. After work, he sat on the subway, took out his phone, and planned to pass the time watching short videos.

As he was scrolling, he came across an update from Big Head Li, one of the bloggers he followed. Seemed like fate to stumble upon it, so why not take a look? he thought. At first, it was fine, but as the video went on, he couldn't help grinning and laughing.

Mid-laugh, he sensed something was off—Is someone touching me?

"What's up?"

Wang Yu turned around and saw a man beside him frowning and staring. He took off his headphones and asked, confused.

"Hey man, are you listening to a DJ or something? You're so lively. Tapping out the beats on my shoe, are you?"

"What?"

Hearing this, Wang Yu quickly looked down and realized he was indeed stepping on the man's shoelaces.

"Sorry, sorry, I wasn't paying attention!"

Wang Yu hurriedly moved his foot. Luckily, the other guy seemed decent; he simply retracted his foot, squatted down to tie his shoelaces, and didn't say much.

He looked at the man apologetically, his face flushed red with embarrassment.

"Sorry about that, man. I really didn't notice. Was I shaking my leg just now?"

The guy next to him finished tying his shoelaces but still looked quite annoyed, so naturally, his tone wasn't pleasant.

"What do you think? If you weren't shaking so rhythmically, I would've thought you were having a seizure."

Feeling rebuffed, Wang Yu offered a sheepish smile and said no more. Seeing that the man wasn't going to pursue the matter, he put his headphones back on and vented his frustration in the video's comment section.

"Dammit! I was on the subway, and this song made me shake my leg so much I stepped on someone's shoelaces. Someone else thought I was having a seizure."

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