"Hmm... It definitely wasn't staged, because the one talking in the background is my mom... I was wondering why there wasn't dinner when I got home tonight; turns out the dance team changed their song, huh."
"Hey, didn't anyone notice the song in the background? It's really catchy!"
In just over two hours, the first video had already amassed more than 80,000 views thanks to algorithmic promotion. However, the completion rate was only about one-tenth, with just over 300 likes and around twenty comments.
But the second video was completely different.
"This song is good, really energetic. Where did you download it from, sis? What's its name?"
"Oh, doesn't it say so right there? It's called 'The Most Dazzling Ethnic Style.' I'm going to have my granddaughter find it for me. Tonight, I'll listen to it with my old dance buddies, and maybe we'll change our song too!"
Besides these comments, the rest were mostly thumbs-ups. It's unclear why these aunties love using so many emojis; in any case, it's typical of online spaces where older people gather.
It was nothing but various emojis: smiling faces, thumbs-ups, flowers, and the like.
Though it stirred up some waves, that was basically it.
At one point, Chu Tian asked about the data. Yuan felt a bit embarrassed but still reported it honestly.
"Well, President Chu... it might be an issue with the timing. Maybe it'll get better later."
After saying this, Yuan looked at Chu Tian, her expression filled with worry.
She couldn't help but think, who can be successful all the time? What's a momentary failure? She just hoped President Chu wouldn't get discouraged; he was already so capable. Besides, these two videos hadn't cost much. Even if they failed, it wouldn't be a big deal, right?
Little did Chu Tian know he had a small fan right under his nose, someone actually worried about him.
He had anticipated this data; this was all just the beginning, after all.
"Hmm, it's all right."
After checking the data, Chu Tian glanced at Yuan's apologetic expression and comforted her with a smile, "Don't be like that, what's the rush? Let the bullets fly for a bit longer."
"Don't worry about the other things for now. Just keep an eye on the data occasionally. I'll arrange the rest. Oh, and please help me track the download numbers for this song on various music platforms, and update me with the figures hourly."
"Yes, President Chu!"
A video? Chu Tian wasn't counting on it going viral like Li Guang's. These two groups of singers weren't even on the same path. Or rather, he didn't expect the video to go viral right now; the real push hadn't even started yet.
「The next day arrived in the blink of an eye.」
After a night of fermenting, the videos had gradually surpassed double-digit views, but their popularity remained lukewarm.
It seemed Chu Tian's strategy had failed, his first attempt sinking without a trace. Even Yang Lin and the others felt this way.
"Chen Feng, do you think what we did yesterday was effective?"
"I don't know either. I'm not even sure what we went to do yesterday, or how we were supposed to do it."
"Yeah, what's President Chu planning to do? Why haven't we heard anything? Did it fail?"
"Oh, Big Sister, you've been going on about this for two days. What's the use of just thinking about it? Why don't you go sing or something? If you keep nagging, you'll nag me to death."
"How can you be so nonchalant? Aren't you worried at all?"
"What am I worried about? Is worrying going to help? As if you have any solution."
"You..."
The two of them, true to form, bickered fiercely, but the only upside was that Chen Feng's ears finally got some peace.
"You take a break. I'm going to check on how Sun Jian and the others are doing with their practice."
Seeing that Yang Lin's mood was off, Chen Feng slipped away quickly.
「Meanwhile, in different cities across the country, scattered groups of aunties were gathering to start their day's activities.」
Among them, there were always some lucky ones who came up with new ideas.
"Big Sister Ma, take a look at this video I stumbled upon last night. What do you think of their dancing?"
"Oh? This song sounds nice. What is it?"
"It's called 'The Most Dazzling Ethnic Style.' I had my granddaughter download it for me. Why don't we try a new song today? And maybe choreograph a new dance for it?"
"I think that's a good idea. Send me the song, and I'll play it on the speaker."
"Sister-in-law Li, I found a great song last night, take a listen."
"Grandma Zihan, how about we use this song as our team's new song? Does it sound good?"
"Last night, I found a new song and choreographed a short dance to it. I'll show it to all you ladies today, and you can tell me if it's any good, okay?"
The scattered square dance groups, like twinkling stars, began their first attempts with the new song.
"Wow, from Sunshine Community? What song is this? It's pretty catchy!"
"It's called 'The Most Dazzling Ethnic Style,' a new song. Sounds good, right? We just heard it ourselves and are working on a new choreography!"
"It sounds great, really good! Tell me the name, and I'll go back and get our community group to learn it too."
It was unknown whether the song truly possessed some magic, or if it simply resonated with a certain frequency common among people of that age.
Regardless, after the first wave of early adopters tried it, more and more people were drawn to it.
Some were passersby who heard it and casually asked about it; others heard it from close friends who shared it.
There were also those who saw it shared online and came across it that way, and some were even actively encouraged by others to listen.
In any case, if the morning was just a light mist, by the afternoon it had turned into a babbling brook.
More and more people were captivated by the song, happily joining its growing community of fans.
"President Chu! President Chu, there's been a change in the data, and it's getting more substantial!"
As Chu Tian passed by Yuan, she quickly stopped him, speaking excitedly, "Oh? What kind of change?"
"President Chu, look! This is the data from last night until now. This bar graph shows the download count. It went from a mere 17 in the first hour yesterday to now exceeding 2,000 per hour. The upward trend is very clear!"
Chu Tian looked at the data on her computer. The song had only 17 downloads in its first hour online, which couldn't have been more dismal. But now, it was already surpassing 2,000 downloads per hour. The total download count had exceeded 13,000 and was still trending upward.
What did this mean? It meant that the song's spread was accelerating, and its impact was becoming more pronounced.
Feeling the time was about right, Chu Tian instructed Yuan to keep an eye on the evolving data, then started driving around the city on his own.
He visited residential areas, parks, and places like public squares and basketball courts.
Initially, he found nothing, but when he arrived at the next community, he finally heard the familiar music.
Chu Tian watched with a smile for a while but didn't stay long. He moved on, hearing the song several more times and seeing many groups of aunties gathered, discussing it.
This should be about right.
Feeling the moment was ripe, Chu Tian took out his phone and called an influencer he had contacted before.
"It's time, come on over. How long will it take you?"
"Half an hour, right? OK, the content here is simple, should be done within an hour."
The influencer had been arranged in advance. He was a content creator known for his entertaining skits, with 4,000,000 followers, and had taken this commercial gig for a fee of 100,000.
Normally, this person's rate started at 200,000, sometimes even 300,000 or 400,000. However, because the location was nearby and the job would only take an hour or two, the price was negotiated down to 100,000.
This was mainly because, as a content creator of such skits, his income, to be honest, was somewhat less consistent.
After the influencer arrived at the studio, Chu Tian led him to a carefully selected residential community to start filming.
「That night at eight, during prime time, a new video appeared under the account "Big Head Li."」
"Yo, Big Head Bro isn't doing creepy time today?"
"Bench! Like first without watching, and scram after watching!"
"Let me see what Bro Li is up to tonight!"
"Comment first, then like, a model fan!"
The video's title was "This Song is Addictive," followed by a series of hashtags.
Thanks to Chu Tian's targeted promotion, many online followers saw it immediately and flocked to the comments section to join the buzz.
The first batch of followers began watching the video, curious about what Big Head Li was up to today.
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