Chapter 4771 Never Too Late to Love (178)

Five months later.

The CEO position at Tianyu Entertainment, which was controlled by Shengyu Group, was officially handed over. Mu Yueyao became the only female CEO since the founding of Shengyu Group. She was in charge of all the entertainment businesses under Shengyu.

Actually, this handover period was considered a substantial one. Although Yun Tianyou had taken over most of Shengyu's affairs from his father, it did not mean that the company was a family-owned enterprise.

Mu Yazhe had hoped for Shengyu Group to become an international corporation that would be passed down for generations. In order to prevent nepotism in the family-style enterprise, all the positions in the corporation were appointed based on fair competition. Of course, as the precious daughter of Shengyu Group's founder, she inevitably had some preferential treatment in the selection process.

After Mu Yueyao officially took over Tianyu Entertainment, three major changes were made to mark this new era under her leadership. First, she eradicated all the vermin left behind by history.

Tianyu Entertainment's predecessor was Huanyu Entertainment. After Shengyu Group acquired Mu Group, they acquired Huanyu Entertainment.

This was not a friendly collaboration. Back then, Mu Yazhe had forced the merger, so some senior shareholders in Huanyu Group were a little conflicted.

The outside world was not optimistic about this acquisition. They always felt that after Huanyu was bought by Shengyu, it would go downhill for sure.

Indeed, during the period of acquisition, Huan Yu went downhill for a long time. At that time, Yun Shishi herself had to take charge of almost half of the company's business in the country. This acquisition had almost caused Huan Yu to suffer a huge blow, and many popular celebrities left the company.

Later on, after some time of consolidation and integration, Huan Yu Corporation was renamed Tian Yu Entertainment. Only then did things improve.

At that time, Yun Shishi was semi-retired and held the position of deputy director of entertainment. She had a more strategic plan than Ji Lin. Instead of internet celebrities, she signed on a handful of specially selected veteran actors and capable actors whose contracts had ended.

The year Yueyao turned 10 was a historic one for Tian Yu. That year, the box office did very badly given the high pay and poor acting skills of all these popular young actors and actresses. On the contrary, a television drama that Yun Shishi had invested in became so popular that the public was shocked.

She did not invest in any big IP or celebrity drama, but just a simple family ethics drama about nothing more than a family quarrel between mother-in-law and daughter-in-law. However, because of the strong ability of the serial to draw in its viewers, the outstanding performance was regarded by the audience as a tear-jerker masterpiece.

In actual fact, there was nothing novel about the storyline. However, after such a long period of seeing the awkward acting skills of those young actors and actresses, the word "popularity" was instantly overshadowed. In addition, many celebrities with good acting skills had finally made a comeback after a period of high remuneration and "contract loopholes" in the entertainment industry.

This was not because Yun Shishi was exceptionally forward-looking, but because she believed that while a celebrity may survive being inexperienced or, even, not having outstanding looks, he would never last if he had a bad attitude or lacked moral integrity. She didn't like people who weren't serious about their work.

The reputation of the celebrities under Tianyu soared. After that, Tian Yu recruited a large number of elite editorial teams. Good stories, a good team, good actors, and good resources. Tian Yu secured an almost gravity-defying market share.

If you find any errors ( broken links, non-standard content, etc.. ), Please let us know < report chapter > so we can fix it as soon as possible.