Tan Yuanyuan felt inexplicably that these film reviews carried a subtle air of resentment.

It's like those former couples who seem to be cursing each other, but at a slight turn would make up instantly.

What the heck are these film reviews!

Tan Yuanyuan felt she couldn't understand them at all.

Although she's heard a bit about Wu Mu, knowing he's a celebrity in the country, she pays little attention to the entertainment industry, so she doesn't know much about him.

She totally couldn't understand what these reviews were about.

But she soon figured it out.

Following those reviews pushed to the top were normal people's reviews.

"Douban really is a gathering place for Wu Mu's ex-girlfriend fans, the vibe is too strong here. But to be fair, Wu Mu's new movie is indeed good. Although the overall story is a bit eccentric, if it resonates with you, you can feel that kind of spiritual immersion and loneliness."

"Overall, it's over eight points, no doubt. Actually, by observing the trends of Wu Mu's ex-girlfriend fans who have unfollowed and counterattacked, you get a sense of the quality—if even they rate it this way, the movie must be of considerable quality."

"Wu Mu's haters have specially chosen this. Even going just for Wu Mu's looks and acting skills isn't a loss; it's absolutely worth the thirty-five ticket price. But beware, the story is about a breakup. It's incredibly tear-jerking, so don't go if you don't want to cry halfway during the New Year."

Tan Yuanyuan understood a bit; so those people are actually haters of that celebrity Wu Mu, yet even they think this movie is good?

She was a bit tempted but didn't really feel like watching a breakup movie during the New Year.

However, her hesitation was soon dispelled as she glanced at some newly posted reviews in the review section.

"Those wanting to watch this movie can check Xianyu first. Many of Wu Mu's gamer fans are selling movie ticket redemption codes there, with discounts, usually more than ten bucks cheaper than the original price."

"Here's a money-saving tip for everyone! Go to Wu Mu's Weibo event link to buy tickets! After getting the ticket, sell the game redemption code directly in Wu Mu's comment section."

"Before buying tickets, follow Wu Mu's collaboration event for a while! The event costs eight bucks plus a movie ticket, but reselling the game code for eighteen is definitely possible, or a bit higher—somebody will pay, and it sells instantly, no fuss at all. Wu Mu's game fans just want the game title and don't care about the movie."

Huh.

Discounts too?

Tan Yuanyuan's eyes lit up; although ten bucks isn't much, taking ten off brings the ticket price down to twenty-five each.

A twenty-five dollar ticket to watch a movie rated 8.7 on Douban, it's such a good deal no matter how you think about it.

Moreover, seeing a discount and not taking it is just losing money!

Following the link from the latest review, Tan Yuanyuan clicked into the celebrity Wu Mu's Weibo and indeed saw that his comment section was filled with movie ticket codes and game code requests.

Hmm, bundling them makes fewer buyers, but if separated, the audience greatly increases.

Many gamers only want the game and don't care about the movie, so as long as they get the game title without paying for a movie ticket, it's okay—even if the game has no discounts, because, after all, there's a game title!

As for the worries many had about Wu Mu's game being a scam... everyone is buying! If they're not afraid, why should you be? At worst, if it turns out to be a scam, we'll all just go roast Wu Mu together!

Anyway, since one or two million people have bought it, wouldn't it be a loss not to buy?

Through the event link, Tan Yuanyuan placed an order and then listed the game redemption code on Xianyu. As expected, it was snapped up in an instant and sold right away.

This kind of reselling doesn't usually happen so fast, as there are costs like mutual appraisal and communication, and if a few disputes arise, people immediately wouldn't bother with such small savings.

But... there's something unusual going on.

After getting the ticket, Tan Yuanyuan set off to watch the movie and shop around.

Then upon arriving at the cinema, she discovered something magical.

"Miss, do you want to watch Wu Mu's 'Farewell'? I have cheaper tickets here, six bucks less than buying directly."

"Auntie, Extreme Speed is not good. The most recommended movie this Spring Festival is Wu Mu's 'Farewell.' It's praised by so many people, an international award-winning Cannes Film Festival movie, and it's good and cheap too—Extreme Speed is fifty-nine, but such a good movie like 'Farewell' is only thirty-five, and I have discounts too."

"Miss, instead of watching Moon Landing Plan, why not watch 'Farewell,' a romance movie, perfect for you and your boyfriend."

Tan Yuanyuan was stunned by several figures promoting even at the cinema and mall entrance.

The movie even has a ground-promotion team!?

Grabbing people to persuade them to watch 'Farewell'?

At first, she thought they were hired by the film producers, but coming closer she instantly realized these people were self-organized, just some students earning the price difference.

What they called a discount was exactly what she did earlier.

"This... is that celebrity Wu Mu so popular? Just from launching an event, there's such a huge offline impact?" Tan Yuanyuan wondered, feeling her impression refreshed, having no idea there was still a celebrity with such influence.

Entering the cinema, she found it even more crowded, the whole cinema nearly full, with an amazingly high occupancy rate.

Besides the young people in the audience, there were quite a few older ones.

People tend to follow the crowd. Originally, those not intending to watch the movie, seeing so many recommendations outside, an award-winning Cannes movie, online praise, and discounted cheaper tickets, couldn't help but be drawn in to see what's the fuss about.

Soon, the lights dimmed, and the movie started.

Seeing the figures appearing on the screen, the cinema echoed with a synchronized "Wow."

Tan Yuanyuan was slightly taken aback too.

This, this... seems like the twenty-five ticket feels worth half the price after all?

...

Wu Mu's new event exploded completely. The day after it went live, the movie's single-day box office saw yet another significant increase.

Single-day box office of 109 million!

The box office champion of the day!

Achievements that weren't even reached when the movie was first released were accomplished after Wu Mu's collaboration event!

The number of game pre-orders below Wu Mu's Weibo had already reached over three million.

And this wasn't even the end.

On the third day, a Douyin short video exploded on the internet.

The title of this video was like this—[Bros, I found a girlfriend through Wu Dog's collaboration event!]

The content was: "Bros, Wu Mu's event is a great way to meet girls! His movie has tons of female audiences! Plus, this movie is super effective at moving female audiences, making them empathize and follow the emotional swings!"

"I had pre-ordered two of Wu Dog's games before, wasn't planning to buy a movie ticket, thought of going with a bro."

"Turns out my bro couldn't make it, so I simply sold that movie ticket to get some money back. On the day of the movie, a super pretty and cute girl sat next to me to watch the movie."

"At the time, my heart was racing, but at first that girl was also quite distant, just politely said hello to me. Until the middle of the movie, she was directly moved to tears by it, crying a river, so I handed her a tissue I had with me, and that's how we met... Turned out after knowing each other, we hit it off immediately, fell in love at first sight, and had great conversations!"

Netizens watched the excited story-telling blogger and the embarrassed girl beside him in the video, and collectively fell silent.

Then...

"Hah, stop acting, we know this is a Wu Dog event soft ad, you got paid by Wu Dog."

"You're taking Wu Dog's money, are you still human?!"

"Trying to trick bros into getting fleeced by Wu Dog? You're truly despicable!"

Netizens started cursing in the comments section.

Just verbally berating, the film's box office for the third day surged again.

One hundred and sixty million!

The single-day box office directly surpassed the second place by over seventy million!

The three-day total box office added up to three hundred and forty million! Higher than the first week's box office!

Even Yan Yongmei and her group, who just concluded the roadshow in Guangzhou, were equally silent.

...Suddenly feeling like their roadshow efforts were meaningless.

They worked themselves to the bone, doing daily roadshows, covering fifteen or sixteen cities in ten days, and yet their contribution to the box office didn't even reach the tip of Wu Mu's collaboration event...

Is this even reasonable!?

Lou Ziwen shouted indignantly, "Did Wu Mu cast a spell on his fans?? How can they buy in?? Who's even buying?? Who are these people going all out buying for him!?"

Yan Yongmei was also puzzled, looking confused, "I thought his promotion wouldn't have much effect, but unexpectedly it's this powerful... I don't really understand young people nowadays."

They were increasingly confused about Wu Mu's potential customer base, feeling like there was no logic, initially thinking it was mainly his female fans, but now game activities are also purchased?

Who is buying all these?

Is there no limit, supporting every activity?

Yan Yongmei and others suddenly felt that Wu Mu's fan loyalty and overall influence might be scarier than they imagined.

Within the industry, an actor's commercial value is often judged by their box-office bearing ability.

An actor who can bear the box office is valued more than one who can't.

Within the industry, there hadn't been much discussion about Wu Mu's ability to bear the box office, after all, there were impressions of his limited general appeal.

But after this event, everyone found they might have underestimated it...

Wu Mu is more than just bearing the box office!

He's drawing it in!

Not to mention his ability as the lead to attract box office itself, this was just by posting a Weibo promotional event that added over three hundred million to the box office!

Lou Ziwen and the others looked at Lin Qingyue with strange expressions.

Previously, they all thought that Wu Mu's fifty million promotional fee was a scam, but now... the box office share from over three hundred million already exceeded one hundred million more.

Wu Mu was simply handing out money here.

They suddenly felt a bit sorry for Director Lin, losing such a generous and money-attracting boyfriend due to family opposition....

Lin Qingyue, being watched, showed no particular expression, only lowering her head to look at the box office report on her phone.

...

"Cunning Tongzi."

Wu Mu looked at the viral video of finding a girlfriend on his phone, musing to himself.

Others might not know, but he certainly did, this clearly had the system's mark.

The event might be real, but for it to escalate to this level, the system definitely played a major role.

Just to deliver on performance, Tongzi would stop at nothing.

However, there's still about half of the quota left unfulfilled, how will it be fulfilled next?

Wu Mu curiously looked at his system panel.

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