Seeing that Chu Tian still didn't quite understand, Xu Qingqiu patiently began to explain.
"This annual gala was a corporate evening event hosted by Tianmu Group more than a decade ago. It was generally held at the end of the year, aiming to let employees unwind. However, in the beginning, they also invited other companies from the same industry. Back then, Tianmu Group was very influential. You could say they were a top company for portal websites and a leader in the internet industry. So, Tianmu Group's influence was very strong. Most of the well-known internet companies you can think of today attended that event back then. But as time went on, the event became more formal and grand. Simultaneously, its significance also grew. Eventually, this event slowly transformed into an annual networking conference for internet entrepreneurs. Everyone who attends is a big shot in the internet world..."
Having said this, Xu Qingqiu looked at Chu Tian with a smile before continuing, "Actually, it's considered top-tier precisely because so many big shots attend. Every online media outlet, video website, short video platform, TV station, and so on, will be present. In other words, these people control the largest promotional channels, the platforms and markets for film, television, and music, and at least half of the investment capital in the film and TV industry."
Indeed, Chu Tian understood all this without her needing to finish. In his previous life, certain major video platforms were exactly like that. They held funds for investing in film and TV in one hand, platform marketing channels in another, and also used a third hand, so to speak, to guide audiences with their promotional narratives. It could be said that a perfect ecosystem had formed. From filming to broadcasting to promotion, a film or television show couldn't exist without these companies. With such immense power, how could celebrities not flock to them?
As for its usefulness to singers? Are you kidding? Aren't the platforms for singers' music the same? Singers also need promotion, and their works need to be released. If you have a good relationship, getting a cover feature for a new song release isn't difficult, right? If not, you'll just have to wait while others try to find your song like a needle in a haystack. Online promotion? From Weibo to short video platforms, it's all their domain. If they don't direct traffic your way, you either pay for promotion yourself or wait indefinitely for people to discover you, right? What era is this to still believe that good wine needs no bush? You could spend a fortune, but it would be nowhere near as effective as having good connections.
In his previous life, Chu Tian had a very good relationship with the Tencent group, mainly because his agent was skilled at networking. Every time he released a new album, he'd send a collector's edition physical album and merchandise to them for free, ensuring everyone in the relevant department received a set. A single word from them, a little extra consideration during resource exchanges, was more than enough. Such things weren't against the rules; it all came down to good relationships. He was well aware of this.
"Got it. It indeed sounds like a good opportunity. It looks like Qingqiu will have to prepare well. Did they say what she should sing?"
"They didn't say. I'll ask later. Let's secure the collaboration first."
"Hmm, but it looks like Qingqiu's wonderful wish from just now is about to turn into disappointment."
"What wish?" Li Chunhua asked, her face full of curiosity.
"It's nothing~" Xu Qingqiu didn't know whether to be happy or sad. She pouted, her expression complicated as she said, "I was just telling Chu Tian I wanted to go on a trip for a few days, but now I have to work again."
"Going on a trip? No worries! The annual gala is in December. There's plenty of time!"
"Really? Is the date for this year set already?"
"Yes, December 22nd. You still have more than a month, so you'll have plenty of time to enjoy yourselves."
"That's great!" Xu Qingqiu waved her hands excitedly, oblivious that she might be celebrating too soon.
"By the way, Sister Hua, have my sister and the others gotten in their car?"
Li Chunhua glanced at the rearview mirror and said, "They got in a while ago. They're in the car behind us."
It was very late, so Xu Ruyan's school was already closed. Since Xu Qingqiu had plenty of space at her place, they went back with her to stay for the night.
"Oh, that's good. I haven't had a proper chance to chat with her this evening. We haven't seen each other for so long."
Seeing her somewhat dejected mood, Li Chunhua, for some reason, chuckled and then said, "By the way, Qingqiu, let me tell you a joke."
"A joke?" Now, not only was Xu Qingqiu's attention caught, but Chu Tian also looked over curiously.
Sister Hua looks like such a strong woman, but she tells jokes too?
As he was thinking, Li Chunhua began to laugh and said, "You know what? Today, someone released... PFFT... released an album."
Watching Li Chunhua laugh so hard she could barely breathe while driving, Chu Tian's eyes widened.
If he hadn't been drinking, he'd be wishing he were driving himself.
"Sister Hua, Sister Hua, take it easy! You're driving!"
Unfortunately, Li Chunhua completely disregarded his reminder. Fortunately, however, her movements did become somewhat more subdued.
Meanwhile, Xu Qingqiu was still wondering who had released an album and what was so funny about it.
"Who released an album?"
"Qin Xiao! Didn't expect that, did you?"
"Qin Xiao? She released an album today?"
Qin Xiao's album had been promoted for so long. Why release it now of all times, not earlier or later, but precisely today? What was she thinking?
"She... she couldn't be trying to sabotage my concert, could she...?" Xu Qingqiu said this, a hint of apprehension and uncertainty in her voice.
After hearing this, both Chu Tian and Li Chunhua frowned and thought about it, but neither was sure.
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