Hu Lei knows what to do; he's just scared.

The hype for "Goodbye to Love" is so high, he's most worried about someone taking it too far.

If he airs a bad ending, leading most people online to think marriage is terrifying, affecting the marriage rate.

Then the officials slap the show with a label of malicious hype, issue a fine or stop the program from continuing to its fifth season.

Hu Lei would be devastated.

He's worked hard to create a hit show and doesn't want it cut down just like that.

Luckily, he heard Chen Yiyang has strong connections, and apparently has contacts above.

So he hopes Chen Yiyang can help him inquire which end of the program should be aired.

"I'll help you ask." Chen Yiyang indeed has this network.

He previously connected with people responsible for screening literary content through Mingkuai Typewriter.

So he really could manage this.

"I'll ask around for you in the next few days, just wait for the results." Chen Yiyang immediately nodded in agreement.

"Thank you very much." Hu Lei hurriedly expressed his gratitude.

He's been worried about this for several days now.

Afraid that the aired content would spark nationwide marriage fears.

Ending up with the officials pinning it on him and shutting him down completely.

To help Hu Lei gather information, Chen Yiyang stayed in the Imperial Capital for another night.

Today's intel, blind box company urgently needing investment: A company named Marte Bubble in Imperial Capital is in urgent need of investment, investing now would be timely and opportunistic.

Contact information has been attached on the second page.

Marte Bubble?

The name sounds really familiar.

Chen Yiyang rubbed his chin.

He felt someone had mentioned this name to him before.

Who was it?

He remembered.

Chen Yiyang recalled, he had chatted with Nezha's director, Yang Zhou, who mentioned if the film had a good response post-release, they would look for a company named Marte Bubble to make plush toys and figures for sale, expanding the revenue sources.

Thinking of this, Chen Yiyang didn't directly contact Marte Bubble, but instead called Yang Zhou.

He said he was in the Imperial Capital and remembered Yang Zhou mentioning about contacting Marte Bubble for merchandising.

He felt the Nezha film would definitely be a hit, better to settle the merchandising matters early.

Yang Zhou quite agreed with Chen Yiyang's suggestion, so he asked Chen Yiyang to first talk to the Marte Bubble people, to see if they could start production on some goods in advance, ready for marketing and selling when the movie premiered.

So naturally, Chen Yiyang contacted Marte Bubble, expressing his intent to pay a visit.

"Mr. Chen, I've heard a lot about you."

The current leaders of Marte Bubble are a married couple, the man named Yang Ning is the president, while the vice-president Wang Tao is his wife.

Both are fairly young.

Yang Ning is from the post-'87 generation, so chatting with Chen Yiyang there's practically no generation gap.

So Yang Ning, who frequently browses online and follows trending news, naturally recognized Chen Yiyang's name.

"Here's the thing, I've invested in a domestic animation film recently. We plan to make some blind box dolls as merchandise after the film's release.

Helping with the film's promotion and marketing is one thing, and if the film becomes popular, we can push these out for sale, which is also a way to expand revenue."

"For such blind box dolls, our company is absolutely professional." Yang Ning was very confident about this.

"That's great." I'll have the drafts and materials sent to you later.

After saying that, Chen Yiyang pretended the conversation was done and started chatting with Yang Ning on other topics.

But Yang Ning clearly had something on his mind.

After chatting for a while with Chen Yiyang, he suddenly asked.

"Mr. Chen, it seems you prefer investing in projects others don't favor?"

"Really?" Chen Yiyang feigned ignorance, "I just invest in projects I personally like."

In reality, as Chen Yiyang became famous, others gradually learned about his investment preferences.

Especially favoring projects others don't have high hopes for.

Obviously, if everyone favored it, there wouldn't be any undervalued opportunity.

"What do you think about our Marte Bubble products?" Yang Ning asked.

"I honestly didn't know much previously. Your company was introduced to me by the director of the animation, so I decided to come while I was in the Imperial Capital to see if we could discuss a cooperation."

This comment from Chen Yiyang was quite logical.

After all, Director Yang Zhou's Nezha film is still in production and hasn't premiered yet.

He's still a no-name at this stage.

Even if Chen Yiyang brought him to boast publicly, saying this director's animated films would gross over a hundred billion dollars in the future.

The most others could do is report to the police, suggesting Chen Yiyang might have some sort of mental illness and needs treatment.

Marte Bubble certainly wouldn't make a batch of blind box dolls for a film not yet established.

After all, if production quantities were small, they would spend time and effort with no profit.

If large volumes are produced and the movie doesn't become popular, they'll suffer losses with unsellable goods.

It's only with Chen Yiyang's personal visit that this cooperation could be facilitated.

"I'll bring some for you to see." Wang Tao said as she left the office.

A short while later, she returned with several boxes.

Chen Yiyang opened them one by one and found the figures inside were quite attractive.

The designs are also trendy, clearly targeting a young user base.

"Your company's performance should be good, right?" Chen Yiyang casually commented.

He had checked out some materials before coming.

Marte Bubble, though not very famous yet, already has many offline stores, and according to online info, they have been rapidly expanding over the past few years.

Hardly showing signs of lacking investment.

Thus, Chen Yiyang was curious why the insider information indicated Marte Bubble urgently needed investment.

"It is good, but this kind of good isn't what we're aiming for." Yang Ning said frankly.

"Currently, although Marte Bubble mainly sells blind box figures, the figures are all high-cost licensed products; we have few original figures."

"Original, that's tough."

"It is tough, but if we always purchase IP, we can only barely survive, and expanding now becomes very difficult."

Yang Ning finally revealed Marte Bubble's biggest dilemma.

Lacking their own original figures.

The figures they sell are all licensed from big IPs.

Such figures don't worry about sales, but the IP holders clearly understand, Marte Bubble's product sales rely entirely on their IP.

Thus, IP licensing fees rise with each contract renewal, completely disregarding Marte Bubble's financial burden.

In fact, this kind of scenario isn't uncommon.

For example, not long ago a company developed a game using the famous Harry Potter IP.

The game became extremely popular, causing the copyright holder to immediately hike up the price, and it was astronomical.

Leading the company to abandon further updates of the game, struggling until the licensing ended to shut down the servers.

And that game, which was hugely popular domestically, never made it to larger foreign markets.

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