"With the current media influence, it's still not enough to affect Jian Ming's position," the head of Tengxu Entertainment replied to Chen Yiyang.

Of course, rather than a reply, it was more of a hint.

Increase the efforts, keep stirring things up.

"I got it," Chen Yiyang hung up the phone.

It seems that the people above Jian Ming and the current head of Tengxu Entertainment don't get along well.

Chen Yiyang originally thought the call was to urge him to keep the peace.

But now it seems they are encouraging him to continue causing a stir.

Then so be it.

A few days later.

The 'Old West' company announced another special broadcast.

At the same time, to avoid making fans think broadcasting twice in a month was just a money grab, they specifically stated that this live broadcast would feature a two-million-yuan prize draw led by boss Chen Yiyang.

"I don't know if everyone has seen the recently popular movie 'Nobodies,' today we've specially invited the director and actors from 'Nobodies' here, let's welcome them!"

Accompanied by Chen Yiyang's applause.

In the midst of a four-day release, the new hit movie 'Nobodies' directed by Rao Zhi, with its box office surpassing 600 million, had its director and several main actors joining the livestream.

It's been a few weeks since Chen Yiyang and Rao Zhi last met.

After discussing the investment agreement, Gong Fan also helped Rao Zhi find a lot of industry resources.

With Gong Fan's connections and Chen Yiyang's investment, Rao Zhi's first film already had some reputation even before its release.

As the movie premiered on schedule, its overall quality, mingling humor with sadness, allowed it to achieve a 600 million box office in four days.

The market is basically confirming that Rao Zhi's first movie is on its way to crossing the billion-yuan barrier.

The final total box office is expected to be around 1.3 billion.

Bear in mind, this is Rao Zhi's first movie!

Many directors' first movies cross the billion mark, but they were already notable actors with some fame before becoming directors.

Moreover, their first movies often feature highly famous stars as the leads.

However, Director Rao Zhi, despite being unknown himself, cast relatively unknown small actors who could handle the Southwestern dialect needed for the movie.

Among the four main actors, one was an early TV series actor who hadn't succeeded in film.

Another had acted in an artistic film with good reviews but low box office earnings.

The other two were simply minor roles, barely in the entertainment circle.

So, the industry held high hopes for Director Rao Zhi.

If Director Rao Zhi wasn't busy running around for roadshows recently to promote the film, many people would have already invited him to their events by now.

But this was a crew in the middle of a vital period for road shows.

Chen Yiyang simply invited them into the livestream room.

Once Director Rao Zhi and the main actors appeared in the livestream room,

the live chat was less concerned about these directors and actors but more curious about Chen Yiyang's background.

They speculated about his parents' status to be able to invite a film crew with such a soaring box office directly to a livestream room.

However, despite how impressive this move sounded, it wasn't that hard to pull off.

One reason was that all the promotional expenses of Director Rao Zhi's movie were funded by Chen Yiyang, making him the largest investor.

Another reason was the entire crew couldn't muster a single star. Their roadshows weren't pulling great results anyway.

In other films, roadshows work because there are stars; many fans buy tickets to see them, boosting the box office.

But since Director Rao Zhi's actors weren't famous, the roadshow's impact was lackluster.

So when Chen Yiyang made a call, they thought perhaps showing up on a popular livestream might promote the movie better than the roadshow.

And so they came over.

This particular live broadcast was initially filled with hype due to Chen Yiyang offering a two-million-yuan prize draw.

Once Director Rao Zhi's crew appeared, some movie buffs also joined.

The result was a broadcast effect comparable to that of the Extreme Path Team's day.

But when it came to selling products, the contrast between casual passersby attention and core fans' purchasing power was evidently clear.

This broadcast's audience numbers were similar to the Extreme Path Team's day.

However, the sales figures only achieved a third of what the Extreme Path Team did.

Nonetheless, Chen Yiyang was quite satisfied.

At the very least, the sales from this event could cover his prize draw expenses.

Once the film crew's livestream segment ended, as usual, Chen Yiyang entered the room.

"Hello everyone in the livestream room, I know you've been waiting long. We'll start the draw soon.

But first, I have something to say."

Chen Yiyang stood up and bowed.

"Last time, I asked everyone to buy in-game skins and mocked them for not working hard, which was wrong of me.

I've deeply realized the mistake in my previous statements. And regarding the unjust treatment of my club, Extreme Path Team, after we became champions.

I also discussed with Tengxu people that day and understood their problems.

Even though the head of Tengxu has a yearly salary of tens of millions, their pressure is immense. It's not easy money; if players don't spend on the game, they get criticized.

So when I previously requested our champion photos be featured on the game's main page, it was an excessive demand.

I sincerely apologize to the Dota Alliance's national server operators for this.

So, for the prize draw later, I'll personally add another million for everyone to win.

However, this million prize draw comes with a condition.

This million will be drawn into 50,000 parcels, but the winning spectators must send a screenshot of their Hero Storm game account to our back-end to claim the prize.

No matter your level in the game, just send a screenshot of your account homepage."

Hero Storm is also a MOBA game, a competitor to Dota Alliance.

Though not particularly popular in recent years, it still has a decent player base.

Moreover, Hero Storm was around before Dota Alliance, with its international tournament gaining substantial influence and its champion teams previously covered by CCTV.

Once Chen Yiyang said this, the audience knew he was aiming to give Tengxu a headache.

Shelling out a million to advertise for Tengxu's competitor for free.

What if this promotion makes Hero Storm the next big thing?

Wouldn't Dota Alliance regret it immensely?

After Chen Yiyang finished speaking, he left the livestream room.

And while the additional million prize draw only meant twenty yuan for each person,

who wouldn't want twenty yuan for free?

Within ten minutes of Chen Yiyang leaving the stream, Hero Storm shot into the top ten of online download ranks.

Suddenly, Hero Storm players popped up everywhere, actively promoting, saying their hero game was about to explode in popularity.

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