The person introduced to Chen Yiyang by the head of Tengxu Entertainment is Zheng Zhiming, who is currently in charge of "Produce 101".

Chen Yiyang stayed in the Imperial Capital for another day, spotted a courtyard worth 300 million, but lacking the financial ability to seize the opportunity, then met with the other party.

"Starting a talent agency at such a young age, truly impressive," the other party greeted Chen Yiyang politely after meeting.

This was thanks to Chen Yiyang, Li Qiqi, and the head of 'Old West' playing a role.

The current entertainment circle is all about traffic.

No matter which celebrity, without traffic there are no ads or contracts coming your way.

Even if it's a poker-faced celebrity with traffic, directors are willing to use them. Celebrities without traffic, no matter how well they perform, can only play supporting roles.

So many celebrities try descending to endorse products. Others proactively open accounts on various platforms to post videos.

The goal is to increase their own traffic and attention.

And Chen Yiyang, holding two top-level traffic stars, is naturally welcomed by the "Produce 101" team because if they can do him a favor, having his people post a Weibo to promote the program would bring them plenty of free traffic.

"Arranging people to get in is no problem," Zheng Zhiming readily agreed to Chen Yiyang's idea of slotting someone in.

"But there is an issue," Zheng Zhiming asked those attending to eat at the main table, then pulled Chen Yiyang aside.

"Our program is tasked with two requirements: the need to focus on our popularity and our ability to attract sponsors.

Understand that this talent show, because there are many trainees but the program length is fixed for each episode. Therefore, how many scenes a trainee can get apart from their own ability is crucial. It even affects the subsequent ranking and public awareness."

Zheng Zhiming made his point clear.

Chen Yiyang wants to slot someone in; they are willing to offer the opportunity.

But whether that person becomes cannon fodder or eventually debuts as part of the group depends on individual fortune.

However, if Chen Yiyang is willing to spend money, then Song Xi could become a VIP trainee, having more scenes than others.

"How much does an ad spot cost on your show now?"

"It depends on the ad type. For clothing and groceries, we might be cheaper. For game-related ads, it could be very expensive. And we certainly won't do financial lending type ads."

"I have a food factory under me that's now transitioning to making pre-packaged dishes," Chen Yiyang said.

"Food advertisements are fine, but can we avoid mentioning pre-packaged dishes and just use your factory's name? Such ads are brand ads, without specific products. We charge less for brand ads compared to product ads."

"Sure," Chen Yiyang nodded in agreement.

He planned to advertise the Dry Mud brand name on "Produce 101".

Due to current public opinion issues, pre-packaged dishes indeed cannot be mentioned, and they are unwilling to advertise it.

But if Dry Mud can gain certain popularity through this program,

then customers wanting to buy pre-packaged meal kits might be reassured seeing it's a well-known brand, maybe deciding to purchase.

This would be beneficial for the factory's future development.

Since it wasn't an exclusive ad, just a casual mention at mid-program type of ad.

Ultimately, Chen Yiyang and Zheng Zhiming settled on a three million ad fee.

This ad fee won't change based on the program's popularity. If the show becomes popular, then Chen Yiyang would see a great profit.

If nobody watches the show, the ad expenditure would be wasted.

However, Chen Yiyang had a gut feeling that Song Xi's rise in the domestic entertainment circle, becoming a second-tier actress, surely hit a hot trend, gaining fame and smoothly transitioning from idol to actress.

This "Produce 101" talent show could be one of those trends. Hence, Chen Yiyang agreed to the fixed ad fee contract, not choosing to adjust the fee based on the show's popularity.

Though the detailed ad contract requires further signing between the Dry Mud Food Factory and the "Produce 101" advertising department.

For now, Song Xi entering this talent show and having more scenes than others has been confirmed.

This is not merely Zheng Zhiming's empty words. Chen Yiyang naturally won't trust mere verbal promises.

Ultimately, all agreement terms will be finalized with a contract with "Produce 101".

The contract's clause will be detailed to specify that Song Xi's screen-time post-show airing will be more than double of other trainees' average.

If "Produce 101" breaches the contract, Chen Yiyang can directly sue them with the contract, demanding compensation.

After discussing with Zheng Zhiming, Chen Yiyang still needs to communicate with Zhang Yida to finalize contract details.

Additionally, he needs to register a talent agent company in the Imperial Capital.

He had previously entrusted Zhang Yida with handling the procedures, so he'll only need to appear personally later.

Thus, Chen Yiyang did not return that day and stayed another evening in the Imperial Capital.

Today's intel, seeking advertisers for a program: 'Goodbye Lover' program team is currently looking for sponsors.

Note: After airing, this show will become a phenomenal hit variety show.

Contact details for relevant personnel are attached on the second page.

'Goodbye Lover' program team?

Chen Yiyang scratched his head upon waking up.

Though he stops watching variety shows, he likes reading related entertainment news.

He really hadn't heard of this show previously.

So he went online to look it up.

Then he learned 'Goodbye Lover' is a program focused on gender and marriage.

Its content invites famous celebrities or influencer couples on the show to discuss their marital statuses, then decide whether to divorce.

This program has already aired three seasons, inviting many well-known figures, yet it has always remained lukewarm.

It seems for the fourth season, previous advertisers have all fled, forcing the team to seek new sponsors.

This indeed is a good opportunity to seize.

But there's a concern.

Chen Yiyang thinks, this show isn't new, already at its fourth season, how would it suddenly become a phenomenal hit? Did a king-and-queen celebrity couple come on the show and cause a divorce drama?

So Chen Yiyang called the program team's leader.

The program leader is currently in the Imperial Capital. Upon hearing of a potential sponsor, immediately scheduled an afternoon meeting with Chen Yiyang.

So, Chen Yiyang found Zhang Yida in the morning to discuss contract matters.

In the afternoon, he took a taxi to the address given by the 'Goodbye Lover' program team.

"I'm Hu Lei, head of the 'Goodbye Lover' program team, pleasure to meet you,"

A middle-aged man in his forties greeted Chen Yiyang.

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