Chapter 383: Franchise (1)

Translator: Dragon Boat Translation Editor: Dragon Boat Translation

With this business model, she did not need much extra capital. After all, she had planned to build the workshop.

They could earn a lot of money.

Moreover, by doing so, the eatery could be linked to the Liang family’s restaurant.

If needed, she could ask the Liang family for help. This was important.

Third Master Zhou’s eyes widened in shock.

Her idea was feasible.

If she could really work with the Liang family, she would definitely be able to make a fortune in the braised meat business! And it would be a big one!

At this moment, Third Master Zhou’s heart was beating wildly.

He wondered why he didn’t have such a good business idea.

If he could join them, it would be good to have a share of the profits!

However, his business was different from theirs. How could he not be anxious and angry?

When Manager Liang heard Lin Xiaoyue’s words, he was also amazed.

“It’s not easy to open so many shops.” He said to Lin Xiaoyue.

If they worked together in the braised meat business, the Liang family would definitely be able to make money in the long run.

However, in comparison, if this business was successful, the one who benefited the most would not be them.

Manager Liang said this because he wanted to take advantage of the situation and ask Lin Xiaoyue to consider letting the Liang family invest in Lin Xiaoyue’s eatery.

After all, this was the only way for her to open the shop faster. Moreover, with their help, her eateries would be able to operate more smoothly.

Manager Liang was very optimistic about Lin Xiaoyue’s eatery.

After listening to her words, they even thought that if the business really expanded, the profits might not be less than the Liang family’s restaurant.

Manager Liang was about to continue when he saw Lin Xiaoyue smile.

“Due to the limited funds, I can’t expand quickly, but if I have franchisees, it will be faster.”

Everyone at the table immediately looked at Lin Xiaoyue, not even bothering to eat.

“What are franchisees?” Manager Liang quickly asked.

Third Master Zhou and the others also looked at Lin Xiaoyue curiously.

Lin Xiaoyue smiled and looked at Manager Liang.

“It’s not easy to explain directly. I’ll start from the basics.”

“Please.” Manager Liang said expectantly.

“Let’s talk about the brand first.”

“A brand is like a signboard.”

“Take the Ruyi Restaurant for example. In Qingshi Town, when everyone mentions Ruyi Restaurant, they think of it as the best restaurant in Qingshi Town.”

Everyone nodded.

Manager Liang looked smug.

“But are the dishes in Ruyi Restaurant really the best among all the restaurants?”

As soon as she said this, the smug look on his face disappeared.

Everyone was worried that Manager Liang would get angry. To their surprise, he replied, “of course not.”

“Although Ruyi Restaurant can’t make all the best dishes, other restaurants cannot compete with their signature dishes.”

“In addition, the chefs are also good at cooking ordinary dishes. Even if it couldn’t compare to some restaurants that specialized in this type of dish, it was definitely not bad.”

Lin Xiaoyue nodded.

“Yes. It was precisely because of the strength of the Ruyi Restaurant that everyone believed in the brand name.”

“That’s why everyone is willing to pay more for the same dish. This is because the customers felt that as long as it is a dish from Ruyi Restaurant, it will be good.”

Everyone nodded.

“This is the power of a brand.” Lin Xiaoyue’s eyes lit up.

“The brand of Ruyi Restaurant is deeply rooted in Qingshi Town. This is a huge influence.”

“Let’s say that Ruyi Restaurant decides to open another restaurant in Taohua Town.”

“If everything else is the same, which restaurant would do better? One named ‘Ruyi Restaurant’ or one with another name?”

“Needless to say, business will be better if we use the same name!” Third Master Zhou immediately replied.

Ruyi Restaurant was extremely famous in Qingshi Town. It was even quite famous in the surrounding towns and even in Nan’an County.

If they used the same name to open a business, wouldn’t all the rich people in Taohua Town want to give it a try?

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